Working with log data from webservers, I wrote software that looked at the referrer data and created a site tree. This map of the site is interesting because it is formed by how the users travel through the site. It is the aggregate view of how the user base views the hierarchy of the website.

Its intent is to serve as a feedback tool for site designers. Does the user base have the same mental model of the website as the designer?

Simple straight lines between pages are not used. Instead all traffic moves clockwise around the map. A clockwise circular pattern is used because directionality can not be clearly labeled with straight lines.

This work was displayed in the poster exhibit at the 2003 Information Architecture Summit.

Website Mapping Poster Exhibit (27043k pdf)